According to data collected in 2005 (more recent) in Italy each year will consume almost 200 liters of bottled water per person .
Considering that a 1.5 liter bottle of a brand's average price is 0.40 euro, you can easily calculate the cost per capita, amounting to € 50 year.
Now, we calculate how much to spend consuming only tap water, which costs us € 1.5 per cubic meter (1000 liters).
Again, the account is fairly simple and tells us that drinking 200 liters of water per year, would spend € 0.3!
As a result, the traditional Italian family, consisting of 4 individuals, can spend 1, 2 euro per year, instead of 200: SAVING DONE!
But this is only the tip of the iceberg: every year are put into circulation over 7,000 million plastic bottles , the environmental impact in terms of harmful emissions pe ril transport of these goods is incalculable and, finally, the manufacturers spend almost € 380 million in commercials (regularly condemned as misleading by the Antitrust Authority ...)
Last but not least, is placed under the tap water in thousands of checks and has the same organoleptic qualities bottled water.
Quoting an old beer commercial: "Never forget, people, meditate"
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