market since the last survey carried out by NetCom (the consortium of e-commerce in Italy), the resulting data sales and purchases on-line, there has been an exponential growth compared to growth of Internet users. In 2000, users of the network were just over 10 million, 18 million today. The online buyers in 2000 were approximately 1milione400, 5milioni today. Most online purchases are made for personal needs, even for those with wives and children, is a way to choose calma il prodotto in totale libero albitrio, senza molte influenze esterne. L'orientamento degli acquisti è direzionato in prevalenza verso i servizi di "biglietteria", ovverosia prenotazioni di voli, alberghi e via dicendo, a ruota seguono i prodotti culturali, come e-Book e libri, a seguire abbigliamento ed elettronica. Parlando poi della spesa media per ogni acquisto, la maggior parte degli italiani spende da 51 a 200euro, il 36% spende fino a 50euro, l'11% da 200 a 500euro e solo il 5% degli italiani supera la spesa di 500euro su internet. Passando poi alle modalità di pagamento, il sistema classico, più usato ed anche in fase di crescita è la carta di credito, altro strumento meno usato ma in forte crescita sono le carte prepagate. PayPal, born in parallero with e-Bay, is investing to be breached as a system of payments between traders and, last payment system in 4004, now in the third position. Below we can see the sign order, bank transfer, postal order and finally the Pagobancomat. Most of the buyers on the Internet, they go on a matter related to services, such as price advantages, the convenience of choosing the product and the convenience of home delivery trovarselo. 26% buy the internet in a matter of availability of products, why are only offered on the internet, or because in Italy the product that interests him is not for sale. 23% Buy Internet as a matter of availability on the range of products, that are able to better identify the product you are looking for no time to lose. Looking at the overall picture it seems that e-Shopping is a market in Italy and in developing more and more companies are projected to this market. Italians more reluctant to buy on-line are those who have little confidence and prefer to buy in the traditional manner, while those who have already experienced the online purchase has shown greater confidence in e-commerce than to the traditional system provided that the site has already proved fiducia.Credo reference and that what institutions could do to promote the e-Commerce is to diimporre to all sites che vendono on-line a fornire come possibilità di pagamento, trà carta di credito, PayPal e bonifico bancario, anche la formula del Contrassegno, in modo tale che l'acquirente abbia la certezza che se non riceve il prodotto, non lo paga. Quindi azzera il rischio di incappare in siti truffaldini.
0 comments:
Post a Comment